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Considering Strategy

Strategy is a fundamental business process, the roots of which can be traced back to the ancient Greeks and Athenian positions of strategos (Cummings 1993). In its purest form business strategy is the process of planning that steers the business in a direction that aids the pursuit of its organisational goals. In endeavouring to define the concept of corporate/business strategy, Porter (1983) puts forth that “almost no consensus exists about what corporate strategy is, much less about how a company More