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Strategy & Using Analytical Tools

Mintzberg (1985) offered that strategy as a “pattern in a stream of decisions”

As identified by Mintzberg (1987) there are a host of reasons as to why organisations need strategy: setting direction; focusing effort; gaining agreement; defining the organisation; providing consistency and distraction avoidance. Strategy needs to be linked with the long term direction of the company, as strategic decisions are normally made with the goal to achieve competitive advantage over competitors as an end result, furthermore strategic decisions will More

Role of “Sex” in Marketing

I have heard this quote a few years ago saying that “Free and sex are two most selling words in the entire world.” Well, it seems like media personals throughout the world have taken this quote very seriously. We all know about the importance and effect marketing have for the growth of a business. While every business and advertising agencies are working hard to get a unique marketing idea that can work wonders for their product, one thing that remains More