The Power of Web Directories in Business Marketing
As the name suggests, a web directory is a directory which links to Websites that fit in certain categories. There are usually categories under health, diet, parenting, business, electronics, auto and many others. Any marketer who has a Website that fits any of the categories would benefit to link it in the appropriate category. This is because, although they are not search engines in themselves, web directories act like search engines because they allow users to search within their directory for information as would they a search engine.
Another benefit to posting a link to your business Website in a web directory is the fact that it gives you a valuable inbound link. This will help boost your page rank and therefore increase your visibility and traffic due to higher search engine rankings. Not only does linking to web directories help increase your search engine rankings, but it gives your business direct advertising exposure. A large amount of people search web directories everyday to find information. If your Website is linked under the category they search in, your Website will be displayed in their search. This is extremely targeted traffic.
It is important, however, that you carefully select web directories that are either within your niche or at least have a category for it. Linking your Website to web directories that are not relevant to your business will not only waste your time giving you un-targeted traffic, but will also look bad to search engines resulting in your Website dropping down in their index.
When marketing your business, do not forget the advertising power you get with web directories. Not only are you able to place an ad through this powerful source, but your ad will be displayed globally giving you even more traffic than other marketing methods. It is definitely a form of marketing that should not be overlooked.
If you want to delve a bit deeper into the marketing systems of a big business, I highly suggest that you look at this Stratigic Marketing Enigin blog. It is straight from the head of marketing and is a great insight to how a big business develops and sustains the marketing advantage, with some very amusing personal posts as well!
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